Crown Royal

The Crown Royal Chain of Gratitude

This experience is mobile only.

Take part in the celebration of gratitude by scanning the QR code.


The Crown Royal Chain of Gratitude

Crown Royal is giving its fans the chance to share gratitude with their friends and family. Grab the Gratitude Crown or Start the Chain.

A Token of Gratitude

As your Chain of Gratitude grows, it climbs the leaderboard, getting closer to that #1 spot and an array of exciting prizes. Once someone accepts the Gratitude Crown for themselves, that Chain of Gratitude ends. Everyone who participates in the Crown Royal Chain of Gratitude will receive a free digital collectible: a Gratitude Crown for those who claim one, or a Gratitude Bag for those who decide to extend the Chain of Gratitude to someone else.

Eligible for U.S. residents only. Must be 21+ to participate.


Crown Royal Cape

Crown Royal Cape

Crown Royal Shoes

Crown Royal Shoes

Frequently asked questions

How do I play the Crown Royal Chain of Gratitude game?

From Crown Royal's Chain of Gratitude website, you can start your own chain by sending gratitude to someone you know. That recipient will be able to claim the Gratitude Crown you sent them, ending the chain, or pass it along to someone else they appreciate and extend the chain. As your Chain of Gratitude gets extended, your chain will climb the leaderboard toward the #1 spot and become eligible for cool Crown Royal prizes. Crown Royal will send players who extend the chain a dynamic Gratitude Bag collectible, which will evolve as the chain grows longer. Eligible for U.S. residents only. Must be at least 21 years of age to participate.

What is a digital collectible?

A digital collectible is a non-fungible token (NFT) that is owned by its holder and secured on the blockchain. These digital pieces of art can be traded or kept by the holder in their digital wallet. Digital collectibles can sometimes carry additional utility, such as access to certain experiences or content.

What personal info do I need to provide?

Crown Royal is required to verify participants are over the age of 21, and our technical partner Crossmint simply requires an email address in order to set up your digital wallet where collectibles can be sent and stored.

How long will it take to receive my digital collectible?

It usually takes just a few seconds to send a digital collectible, but it could take a few minutes. You can close this window and check your crypto wallet at a later time.

When does the Chain of Gratitude game end?

The Crown Royal Chain of Gratitude game begins February 12, 2023 at 11:59:59 p.m. Eastern Time (“ET) and ends March 13, 2023 at 11:59:59 p.m. ET

What are the prizes, and how do I win?

The participants with the longest Chain of Gratitude and the #1 spot on the leaderboard when the game concludes on March 13, 2023 at 11:59:59 p.m. ET, will be eligible to win prizes from Crown Royal, including a Crown Royal Cape and Crown Royal-branded Shoes.

Can I be on more than one Chain of Gratitude?

We love your attitude, the more gratitude the better! You can participate in as many Chain of Gratitude games as you want, but you can only start one. So, send the Chain of Gratitude to a friend today and tell them to do the same!

Can anyone participate?

Any adult over the age of 21 who resides in the United States is eligible to play the Chain of Gratitude and win digital and physical prizes from Crown Royal.